My response is as follows:-
I find it amazing that Microsoft can release a version of software that often does not work properly. Can you imaging if my clients had to sell defective products or services. Their brand would not exist.
Competition will really change the status quo. In todays interconnected world the brand custodian is the consumer. How many consumers "love" Microsoft. Not too many. I am not sure that Windows 7 will help revive the brand. There are many more touch points that MS need to work on before the brand is improved.
Recognition of the brand does not mean that you love the brand. Everyone knows "Mugabe" but no one likes him. Its the same with MS
Competition will really change the status quo. In todays interconnected world the brand custodian is the consumer. How many consumers "love" Microsoft. Not too many. I am not sure that Windows 7 will help revive the brand. There are many more touch points that MS need to work on before the brand is improved.
Recognition of the brand does not mean that you love the brand. Everyone knows "Mugabe" but no one likes him. Its the same with MS
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