Julius does Nandos a Favour

Julius Malema and the ANCYL have done Nandos a huge favour. They have given them so much publicity while Nandos still remained true to the brand. "Our campaign was all about bringing a fun element to the elections. We have done that and are happy with the energy it has created," Sylvester Chauke said.

Nandos’ target market is the sophisticated, urban market. They can understand the humour in the ads without alienating them from the brand. They have always positioned themselves as a fun but cheeky brand. Remember the “blind woman” ads that were run years ago.

Nandos also does very tactical advertising and has used the election euphoria to generate more publicity around the brand. Rand for Rand they cannot compete with the likes of KFC or McDonalds but there is no doubt that the recall is higher than most the of their competitor brands.

The publicity they generated also gave them mileage. Word of mouth also builds trust and increases the publicity of the brand. Again Nandos did well as their consumers had conversations around the advertising and the brand. This excludes the amount of publicity they received on the internet and on blogs.

So thank you Julius you helped grow the Nandos brand. You are so clever. I wonder what this did to your brand?